Safilo, a global leader in the design, production, and distribution of eyeglasses, has announced the renewal of its global licensing agreement with Marc Jacobs.
Under the terms of the renewed agreement, Safilo will remain at the helm of designing, manufacturing, and distributing Marc Jacobs-branded eyewear collections. This includes a wide array of sunglasses and optical frames that cater to both men and women.
"Since the beginning of our partnership in 2004 we have collaborated profitably to make Marc Jacobsan iconic landmark within the eyewear category, offering unique and highly distinctive models in every collection. During these 20 years the brand has grown to become one of the most emblematic brands of Safilo's contemporary and premium offering, with a strong global appeal for both men and women, and with still many new opportunities for growth in its core US market as well as worldwide," said Angelo Trocchia, CEO of the Safilo Group.
The partnership renewal comes at a time when the eyewear market is experiencing rapid evolution. Consumers are increasingly prioritizing both style and substance in their eyewear choices. By continuing their collaboration, Safilo and Marc Jacobs are well-positioned to lead this charge, offering innovative designs that reflect current trends.
Marc Jacobs International CEO, Eric Marechalle, says: "We look forward to the continued success of our partnership with Safilo. Working together to further the unique Marc Jacobs vision to the eyewear category, through new and exciting global opportunities remains our key objective."
