Saint Laurent Unveils Respiro Summer Campaign Creating Effortless Intimacy
Saint Laurenthas unveiled Respiro, a summer campaign under the creative direction of Anthony Vaccarello, photographed by Henrik Purienne and built as a cinematic ode to summer that stretches from the Mediterranean coastline to Jean Cocteau’s Villa Santo Sospir in the South of France. Beyond ready‑to‑wear and accessories, Respiro also extends into the Saint Laurent Rive Droite universe with a curated set of lifestyle pieces and collaborations that frame an “endless summer” through objects as much as clothes.
A cinematic summer story in the South of France
Respiro is introduced as “a summer story”, expanding Saint Laurent’s ongoing cinematic vision of the season through light, movement and atmosphere rather than static product imagery. Shot in the South of France, the campaign moves between open Mediterranean seascapes and the intimate interiors and gardens of Villa Santo Sospir, the house famously decorated by Jean Cocteau, creating a dialogue between landscape and cultural…
heritage. Purienne’s work leans into grain, sun flare and texture, giving the images a feeling of lived‑in summer: heat haze, salt on skin, the weight of late‑afternoon light, all aligning with Vaccarello’s restrained yet sensual Saint Laurent silhouette.
Cast and mood: intimacy, sensuality, ease Through Henrik Purienne’s instinctive lens, Respiro features Loli Bahia, SJ, Mona Tougaard, Jenn Du Puy and Vittoria Ceretti, who share moments of sunlight, salt water, heat and shadow in a way that feels more like glimpsed cinema stills than traditional fashion poses.
The campaign text emphasises an “effortless sense of intimacy and sensuality”, with close framing and natural gesture conveying connection, ease and quiet confidence rather than overt theatrics.
Visually, this aligns with Vaccarello’s broader work at Saint Laurent: sharp tailoring softened by drape, dark palettes set against bright landscapes, and a focus on attitude and atmosphere as core brand codes. From ready to wear to Rive Droite lifestyle Respiro is not confined to fashion images…
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