Saint Laurent Unveils Respiro Summer Campaign Creating Effortless Intimacy

A cinematic summer story in the South of France Respiro is introduced as “a summer story”, expanding Saint Laurent’s ongoing cinematic vision of the season through light, movement and atmosphere rather than static product imagery.

Shot in the South of France, the campaign moves between open Mediterranean seascapes and the intimate interiors and gardens of Villa Santo Sospir, the house famously decorated by Jean Cocteau, creating a dialogue between landscape and cultural heritage.

Purienne’s work leans into grain, sun flare and texture, giving the images a feeling of lived‑in summer: heat haze, salt on skin, the weight of late‑afternoon light, all aligning with Vaccarello’s restrained yet sensual Saint Laurent silhouette.

Cast and mood: intimacy, sensuality, ease Through Henrik Purienne’s instinctive lens, Respiro features Loli Bahia, SJ, Mona Tougaard, Jenn Du Puy and Vittoria Ceretti, who share moments of sunlight, salt water, heat and shadow in a way that feels more like glimpsed cinema stills than traditional fashion poses…