BusinessLuxury

Saks Introduces New Electric Cars Category for Luxury Shoppers

Saks, a premier luxury e-commerce platform, announced its partnership with Lucid Motors, an American manufacturer of luxury electric vehicles.

Published: Mar 19, 2024 12:04 PM

By Jeanel Alvarado

BusinessLuxury

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BusinessLuxury

Saks Introduces New Electric Cars Category for Luxury Shoppers

Saks will offer exclusive demo drive experiences of Lucid’s award-winning car, the Lucid Air, at select Saks Fifth Avenue store locations.

Saks, a premier luxury e-commerce platform, announced its partnership with Lucid Motors, an American manufacturer of luxury electric vehicles. This collaboration, launched in February 2024, is Saks’ first venture into the electric vehicle (EV) market, reflecting the retailer’s innovative approach to partnerships in new markets.

“Our partnership with Saks, a longtime authority in the luxury space, blends our technology and design excellence with high-end retail in an incredible collaboration,” said Peter Rawlinson, CEO/CTO of Lucid.

“The collaboration brings the Lucid brand directly to Saks clientele searching for fine craftsmanship and innovation that seamlessly blend into their lifestyle, such as can be found with the Lucid Air.” The partnership between Saks and Lucid Motors is multifaceted, extending across various aspects of the Saks Fifth Avenue ecosystem.

As part of this alliance, select Saks locations will allow customers to experience Lucid’s vehicles firsthand through test drives. The initiative kicked off on February 8th at Saks’ new West Coast flagship store in Beverly Hills, California, and includes the Boca Raton store location, among others.

“We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks…

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Saks Introduces New Electric Cars Category for Luxury Shoppers

Saks, a premier luxury e-commerce platform, announced its partnership with Lucid Motors, an American manufacturer of luxury electric vehicles.

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