Sofia Richie Grainge Is New Face of Sculpted Cable

The campaign was shot at the iconic Kellogg Doolittle House in Joshua Tree, California, marking the first time the brand has focused on a single hero collection in a campaign. The stunning backdrop perfectly complements the laid-back luxury that David Yurman embodies, which Richie Grainge effortlessly exudes.

Fashion photographer Glen Luchford captured the campaign’s intimate images, with styling by Elin Svahn and creative direction by Evan Yurman.

Richie Grainge expressed her excitement about the partnership, stating, “David Yurman embodies everything that I’m trying to express with my aesthetic—with how I dress and how I want to feel, which for me is very timeless and elegant.” David Yurman Sculpted Cable Campaign The Sculpted Cable collection features a reimagined version of the original helix design, now presented as a subtle, lower-profile relief.

Each ridge is meticulously carved and polished to achieve an optimal lustre, resulting in wave-like designs referencing the original Cable’s fullness. The collection combines timeless craftsmanship with a modern sensibility, offering pieces in 18K yellow, rose, and white gold, with options for hand-set pavé diamonds…