AS CARIOCAS Brings Rio’s Borogodó to Samaritaine Paris With a New Pop Up on Rue De La Monnaie
Step into the world of creativity at AS CARIOCAS, where every visit is a chance to express yourself through personalized postcards.
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Lancôme Brings Absolue Longevity to Life With a Modern, Architectural Evening at The Aga Khan Museum
Guests experienced an architectural landscape of precision and light, reflecting the brand's commitment to quality and elegance.
Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis
Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly “tightening their belts,” it reveals two powerful shifts at once: the banalisation of luxury and the…
Bvlgari Brings Divas’ Dream to Riyadh With an Immersive Pop Up at Solitaire Mall and Kingdom Centre
Step into the world of Divas' Dream, inspired by Rome's Terme di Caracalla.
Prada Transforms Rue Cler Primeur Au Bon Jardinier Into a Paradoxe Scented Market
Prada Beauty and Sephora take over Au Bon Jardinier for a week, creating a unique market-to-perfume experience in Paris.
MATIERE PREMIERE Brings Metal Lavender to Life at The Factory Pop Up in Paris
Metal Lavender by MATIERE PREMIERE is now available at Galeries Lafayette Champs-Élysées, offering a bold and contemporary scent inspired by the Grasse region.
Lancôme’s Skin Science Club Turns Calle Alcalá 44 Into a Pop Up Lab For Skin Longevity
Lancôme has brought its skin longevity strategy to life in Madrid with Skin Science Club, an immersive, pop up experience at Calle Alcalá 44 where beauty tech, diagnostics and design come together to make skincare feel as scientific as it is sensorial. Skin Science Club In…
Inside L’Occitane’s New Haute Provence Maison at Doha Festival City in Qatar
L’OCCITANE en Provence has reopened its Maison L’OCCITANE en Provence boutique at Doha Festival City, Qatar, unveiling the first Haute Provence concept store in the Middle East, designed around immersive, sustainable and sensorial beauty. Maison L’Occitane Returns To Doha Festival City The refreshed Maison L’OCCITANE en…
Maison Crivelli Turns Musc Nurāsana Into an Immersive Pop Up at Skins Utrecht
Maison Crivelli is extending the story of its latest musk extrait into three dimensions with a new immersive Musc Nurāsana pop up at the Skins Cosmetics boutique in Utrecht, welcoming visitors until May 30 for a sensorial journey that turns a “second skin” scent into a…
Givenchy’s Irresistible Pâtisserie Pop Up Turns Plaza Satélite Into a Pastel Scented Dessert Bar
Givenchy Beauty has turned Plaza Satélite into an Irresistible Pâtisserie, a pastel toned pop up where perfume, makeup and French dessert culture blend into a highly Instagrammable experience created with Punto y Aparte and open until May 17. Irresistible Pâtisserie Comes To Plaza Satélite Located in the jardín…