lululemon Creates Nearly 4,000 Personalized Pieces at Its Sydney Race-Week Print Shop
The brand paired apparel customization with a music-led community space, giving its Sydney race-week program both a retail and a social role.
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FRAME Connects Kendall Jenner’s Los Angeles Lifestyle With Its Fall 2026 Wardrobe
The campaign pairs Hollywood Hills storytelling with a shoppable edit spanning denim, leather, suede and outerwear.
Gap Takes Its New GapBag Collection to Rockefeller Center With Customization and Artist Drops
The New York Fashion Week pop-up puts the Five-Pocket Tote at the center of Gap’s accessories launch, combining personalization with loyalty access.
Inside LTKCon 2026: Creator Commerce Expands Its Role in Luxury and Everyday Shopping
At LTKCon, brands like Target and Abercrombie & Fitch showcased innovative strategies for leveraging creator relationships to drive sales and expand their reach.
Salomon Repairs Nearly 50 Products on Site at London Running Festival
Salomon partnered with United Repair Centre at Run Culture: Live in London, repairing nearly 50 products and helping visitors turn retired advertising banners into almost 50 bags. The two-day activation brought repair and upcycling into a running-community event.
Prada Names Namtan Tipnaree a Brand Ambassador
Prada has named Namtan Tipnaree a brand ambassador, adding a new face to the house’s public-facing brand relationships. Prada announced the appointment with a two-image presentation under its Prada People identity.
Vuori Taps Chase Infiniti for Dance-Led Find What Moves You Campaign
Vuori introduces Chase Infiniti as its newest partner, connecting a dance-led campaign with a dedicated shopping edit spanning activewear and relaxed dressing.
Shopbop Builds Its Fall 2026 Campaign Around Style for Changing Plans
Shopbop’s Style for What’s Next campaign uses New York streets and everyday occasions to frame its Fall 2026 fashion offering around customers’ changing schedules.
Bottega Veneta Turns Milan Into the Setting for Juergen Teller’s Winter 2026 Campaign
Bottega Veneta has introduced its Winter 2026 campaign, photographed by Juergen Teller and built around Milan’s architecture, art and intimate interiors. The project translates Creative Director Louise Trotter’s vision through a series of settings that move between monumental structures and quieter, softer spaces.
YSL Beauty Brings Black Opium Pink Glaze to a London Block Party at Rough Trade East
YSL Beauty brought its Block Party format to Rough Trade East in London on September 3, combining a music-led event with the launch of Black Opium Pink Glaze. L’Oréal said the Brick Lane venue hosted global ambassador Alisha Boe and a live performance by Lola Young.