FARFETCH Brings Its Private Clients Together During New York Fashion Week
The gathering, led by Stephen Eggleston and Manny Suero, underscored the importance of in-person connections in the luxury market.
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Coty Connects Chloé Le Parfum’s Sephora India Launch With a Mumbai Experience
Coty marked the launch of Chloé Le Parfum at Sephora India with a gathering in Mumbai, bringing beauty and fragrance voices together around the perfume. The event paired a dinner-table presentation with a custom-charm activity, according to the company.
Calvin Klein Takes a Mobile Retail Store to College Campuses With CNC Agency
Calvin Klein brought shopping directly to students at the University of Pennsylvania and The George Washington University through a Back to Campus Tour developed with CNC Agency’s CNC College team. A mobile retail store anchored the activation, placing the brand within the campus environment.
NET-A-PORTER Connects Its NYFW Party With PORTER’s First Printed Zine
NET-A-PORTER connected its New York Fashion Week presence with a new print format on September 10, hosting an Incredible Women celebration where guests received PORTER’s first printed zine. The gathering brought talent, press, brand collaborators and the retailer’s EIP customers into the same setting.
Zendaya Makes Surprise Appearance at Prada Beauty’s New York Photo Studio
Prada Beauty brings its Paradoxe campaign into a two-city experience combining fragrance discovery, professional portraits and personalized consultations.
Guerlain Takes L’Heure Bleue Back to the Pont-Neuf With a Paris Experience
Guerlain is bringing L’Heure Bleue to the banks of the Seine with a three-day Paris experience that combines fragrance discovery, the perfume’s origin story and bottle personalization. The activation runs September 11–13, 2026, at 50 quai de la Mégisserie in the city’s first arrondissement.
OLAPLEX Brings Shape Set Style Studio to New York’s Flatiron Plaza
OLAPLEX is bringing its Shape Set Style Studio to New York’s Flatiron Plaza on September 12 and 13, 2026, connecting its latest launch with a two-day experience centered on salon-style discovery.
De Beers Builds Friendship Gifting Around Its Bestie Bracelet Collection in India
De Beers is putting friendship at the center of natural-diamond gifting in India through Love, From Bestie, an initiative built around its Bestie Bracelet Collection. The campaign forms part of the group’s Rituals strategy, which seeks to create occasions for celebrating meaningful relationships.
Canada Goose Partners With ARCH Motorcycle Racing on a Snow Goose Capsule
Canada Goose has partnered with ARCH Motorcycle Racing on a custom off-track Snow Goose capsule designed by Haider Ackermann, beginning a broader relationship that will extend into further product and exploration projects.
lululemon Creates Nearly 4,000 Personalized Pieces at Its Sydney Race-Week Print Shop
The brand paired apparel customization with a music-led community space, giving its Sydney race-week program both a retail and a social role.