PUMA Turns the A$AP Rocky Straycat Launch Into a Racetrack Dinner
An interactive dinner by Outlander Studios translated the PUMA x A$AP Rocky Straycat’s motorsport references into an event with a functioning RC racetrack.
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L’Oréal Turns Product Science Into an Immersive Worth It Lab
L'Oréal and Dot Dot Dash created a science-themed Worth It Lab for the Chemist Warehouse Showcase, using an experiential setting to make a familiar brand message tangible.
Campari’s Amer Design Lab Put Design, Food and Mixology in One Paris Event
Campari's three-day Amer Design Lab in Paris brought together designer Garance Vallée, mixologist Margot Lecarpentier and chef Thomas Coupeau.
JISOO Fronts Salomon’s First Global Ambassador Campaign Ahead of October Capsule Drop
Salomon's FW26 IN THE OPEN campaign uses JISOO's first global ambassador appearance to introduce three weather-ready XT silhouettes before an October 7 drop.
Outcast Clothing Takes Over San Francisco’s Portola Festival With an Inconvenient New Pop-Up
The Australian fashion brand turned a 20-by-20-foot bodega-inspired installation into a VIP retail activation with free merchandise, interactive content and festival exclusives.
Rhode Enters 19 European Sephora Markets With a Paris Café rhode Activation
Rhode's September 30 launch adds Sephora distribution in 19 European markets and more than 500 stores, with a short-run Paris café designed to connect the activation to purchases.
Golden Goose Turns Its Rome Kids Store Into a Family Celebration Format
The brand's Rome Kids opening illustrates a new in-store format built around private celebrations, sneaker co-creation and workshops for families.
Valentino Beauty Brings Vendetta Motel Experience to London’s Soho
Valentino Beauty staged a London Vendetta fragrance activation in Soho with an immersive motel setting and brand ambassador Dakota Johnson.
Estée Lauder Takes Glimmer Into New York With Hailee Steinfeld and a Consumer Activation
Estée Lauder celebrated Glimmer in New York with Hailee Steinfeld, then extended the fragrance launch into a two-day consumer activation across the city.
Brooks Takes Shoe Demos and a Mobile Runner Concierge Across Berlin Marathon Weekend
Brooks Running brought community runs, shoe demonstrations and a Mobile Runner concierge to Berlin around the 2026 marathon, extending its running message beyond the race course.