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Fast fashion has become a ubiquitous term in the fashion industry, referring to the rapid production, distribution, and marketing of inexpensive clothing that is quickly replaced by new collections. The problem with fast fashion lies in its negative impact on…
As a globally recognized retail expert, Jeanel Alvarado is known for her expertise in marketing, e-commerce, merchandising, technology, and direct-to-consumer operations. She is the Founder and CEO at RETAILBOSS, an internationally recognized media publication and consultancy firm that serves as a…
A 2023 analysis of H&M’s return fees and loyalty strategy. Fees and membership terms vary by market and may have changed.
Mielle Organics, a leading textured hair care brand, has launched its inaugural ad campaign, “From One Queen to Another.” The campaign celebrates the power of sharing beauty secrets and the influence of women who set trends in the beauty industry.…
Coach, the global fashion house, launched a new campaign titled “Wear Your Shine.” The campaign features Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song. The Coach Shine collection is made up of metallic, sparkle, and expressive bags, ready-to-wear, and…
The leading American luxury jewelry brand, David Yurman has unveiled its latest campaign featuring the brand’s new face, Sofia Richie Grainge. The social media sensation is the star of the Fall 2023 campaign, which showcases the brand’s newest iteration of their…
In 2015, a simple idea sparked the creation of a brand that would soon become a household name in the world of leather goods. Portland Leather Goods, founded by Curtis Matsko, began its journey in a single-car garage, with a…
Dallas-based luxury retailer, Neiman Marcus has announced the launch of its innovative Fall 2023 campaign, New Frontiers. The campaign draws inspiration from the brand’s rich heritage while simultaneously looking towards the future. It aims to inspire discovery across all three facets…
In the ever-evolving world of retail, brands are constantly seeking innovative ways to connect with consumers and drive sales. One such strategy that has gained significant traction is influencer marketing. While working with influencers has become second nature to international…
Influencer marketing has become crucial to many brands’ strategies, but choosing the right influencers is not always easy. Danielle Reid, Founder and Executive Director at DR and Associates, shares her insights on how brands should approach influencer marketing campaigns and…