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There is a gap in how most retailers think about the purchase journey. A tremendous amount of attention and budget goes into getting people to the product through search advertising, social media, influencer placements, and retargeting. Considerably less goes into…
For a long time, retail strategy focused primarily on what happened inside the store. Merchandising, assortment, service model, conversion optimization, and store layout were mostly inward-facing concerns. The outside of the building was branding. The street was someone else’s problem.…
Meta's success with Android XR eyewear is paving the way for a new era in smart glasses. With companies like Warby Parker and Gucci joining the fray.
Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly “tightening their belts,” it reveals two powerful shifts at once: the banalisation of luxury and the…
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move strengthens the modern luxury label’s presence on the French Riviera, aligning the brand with some of the region’s most coveted resort and…
Step into the world of Divas' Dream, inspired by Rome's Terme di Caracalla.
Prada Beauty and Sephora take over Au Bon Jardinier for a week, creating a unique market-to-perfume experience in Paris.
Marc Jacobs new lineup includes standout products like the Draw This Way Longwear Eyeliner and the Joystick Blush Stick, celebrated for their unique textures and finishes.
The campaign utilizes advanced virtual production technology to blend physical set design with digitally rendered environments, creating a sci-fi desert landscape that mirrors Casablanca.
Lululemon's new UK Store Support Centre in London is a 300-employee hub, emphasizing workplace wellbeing and collaboration.