Shopify’s August Data Shows Niche Product Categories Accelerating Fast
Shopify reported sharp month-over-month growth in specialized product categories across U.S. merchants, led by electronics kits, label clips and bar menu displays.
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ZEGNA Makes Generational Legacy Personal With Its FW26 Su Misura Campaign
From one generation to the next, ZEGNA is using its FW26 Su Misura campaign to explore how craftsmanship can give a garment a life that extends far beyond its first wearer. For more than a century, ZEGNA has built its…
Helly Hansen Targets More Than $1.1 Billion in Revenue by 2030
Kontoor Brands aims to elevate Helly Hansen's revenue to over $1.1 billion by 2030 through U.S. expansion and a year-round outdoor product range.
Victoria Beckham Opens Its First New York Store With Fashion and Beauty Under One Roof
Victoria Beckham’s SoHo debut brings ready-to-wear, accessories, fragrance and beauty together as the brand builds a direct retail presence in the US.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign
The campaign blends sport, music, and fashion, showcasing updated American prep styles.
AfterShip Adds AI Agents for Delivery Exceptions and Returns Reviews
The suite includes predictive delivery dates and risk assessment tools, aiming to streamline order resolution and improve customer outcomes.
Torrid Raises Outlook for Tariff Refunds as Quarterly Sales Fall 11.8%
Comparable sales fell 6.3% for the quarter ended August 1, with Lisa Harper noting improved trends and a better balance of core and fashion assortments.
Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19
The pilot will feature curated products and interactive content, setting TikTok Shop apart from Sephora's sales channels.
Karl Lagerfeld Extends Paris Hilton Partnership and Introduces Digital Character NOT-KARL
Photographed by Matt Easton, the fall campaign features Karl Lagerfeld and NOT-KARL against retro television screens, marking the beginning of a longer story.