UGG Opens First Fell House Pop-up Multi-Community Space In Brooklyn

“UGG has always been an emotional brand because of the way it makes you feel,” said Anne Spangenberg, President of UGG® & Koolaburra by UGG® at Deckers Brands.

“Through sensorial and interactive environments, our Feel House space is meant to strengthen the bond we have with our consumer.” UGG LAUNCHES FEEL HOUSE IN BROOKLYN, NEW YORK The Brooklyn-based Feel House, which was curated and crafted in partnership with Matte Projects, puts a laser focus on community – both the local community where the store is located, and by tapping existing members of the UGG® family, including past partners to contribute to the space.

“Feel House is dedicated to memorable store experiences that put the consumer first,” said Gerard Marceda, Sr. Director of Retail for North America.

“We are proud to open the first Feel House pop-up in Brooklyn, New York and serve a new community.” Feel House will feature a curated assortment of the UGG® brand’s iconic heritage silhouettes including the globally beloved Classic Boot franchise—Classic Micro Mini, Classic Ultra Mini, Classic Mini II, and Classic Short II—and new heritage silhouettes, updated with a platform outsole, which has been recently seen on top…