for a gift card from The Bay. The events provide a safe, trustworthy and easy way to resell gently used baby and kids gear while adopting a more sustainable lifestyle. As the baby gear resale market continues to grow, parents today are looking for gear that holds the highest retained resale value.

Today, many parents factor in the resale value of an item before making a purchase and there is an equally growing interest from millennial parents to make more sustainable choices when purchasing items for their families.

Since baby gear like cribs, bassinets, swings and strollers have a relatively short window of use, more parents are turning toward resale by purchasing second hand, or interacting with a hassle-free, reputable and hands-off way to sell their gently used gear.

“Last year, we began to reimagine our kids strategy at The Bay to elevate the entire shopping experience for families. From baby showrooms to our Rookie shops, we have evolved to be more relevant, more innovative and easier than ever to shop for all stages of childhood,” says Laura Janney, Chief Merchant, The Bay…