CurlyKids HairCare Launches Retail Campaign 2022

The CurlyKids HairCare campaign was photographed by renowned husband-and-wife team Creative Soul Photography, whose bestselling 2020 book Glory: Magical Visions of Black Beauty champions the celebration of culture and the beauty of black children.

“Our mission as photographers is to empower kids of color around the world by showcasing their beauty, uniqueness and creativity. Our clients have come to know and love the CurlyKids HairCare brand because their products are developed to handle the diverse range of textures for curly-haired children. Our parents know that this is a brand that they can trust for all of their curly haircare needs.” -Kahran & Regis Bethencourt, CreativeSoul Photography 

“The idea that CurlyKids HairCare was founded upon is that black is beautiful and curl texture should be celebrated. As a brand, our hope is to help change the way black children view their natural hair. 

We want to help African American youth feel…