FashionLuxury

Lexus Collaborates With Fashion Designer Harris Reed For All-New RX

In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from "The Wizard of Oz" – Dorothy's ruby red slippers.

Published: Oct 13, 2022 9:08 AM

By Jeanel Alvarado

FashionLuxury

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Lexus Collaborates With Fashion Designer Harris Reed For All-New RX

LEXUS COLLABORATES WITH DESIGNER HARRIS REED TO REIMAGINE DOROTHY’S RUBY SLIPPERS FOR ALL-NEW RX

In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from “The Wizard of Oz” – Dorothy’s ruby red slippers. “Ruby Red Rims” were unveiled last night at W Magazine’s star-studded 50^th anniversary party in New York.

Under license from Warner Bros. Consumer Products, the concept celebrates the automaker’s daring redesign of its bestselling, most iconic vehicle, the all-new 2023 Lexus RX.

It is an extension of the vehicle’s launch campaign that reminds us to never lose our edge with a modern interpretation of one of the most celebrated films of all time. What if, in “The Wizard of Oz,” Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead?

With the “Ruby Red Rims,” Harris Reed and Lexus present the RX as the ultimate vehicle for inspiring drivers to veer off of the beaten path.

As the official vehicle of the W 50th anniversary party, the “Ruby Red Rims” RX was stationed at the event’s entrance, greeting the fashion icons, celebrities and luminaries who have graced W’s cover through the decades, and setting the tone for the ’70s-themed bash…

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Lexus Collaborates With Fashion Designer Harris Reed For All-New RX

In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from "The Wizard of Oz" – Dorothy's ruby red slippers.

Unlock the rest of this story

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