Vuori Opens First New York City flagship in SoHo

Located in a historic cast iron building featuring a modern and clean design complemented by earthy elements, Vuori SoHo inspires consumers to experience the brand in full.

Vuori’s largest location, at about 5,000 square feet, boasts interior design elements unique to the flagship store that tell the story of this remarkable apparel brand.

These include custom designed fixtures hand crafted in natural materials and the first-ever display monograph on Vuori, as well as a custom art installation of layered back-lit mountain silhouettes representing the meaning of “Vuori” – a Finnish word that translates to “mountain.” In addition, as visitors enter the fitting rooms, they’ll experience a 40-foot hallway of soft-edge lit repeated arches, leading to a fitting room lounge.

The result is a space that transports customers into a coastal California dream integrating fitness, yoga, surf, and life. Vuori retail locations are more than places to purchase apparel; they are hubs for community engagement…