Eha Urbsalu on How She Created a Sustainable Nordic Skincare Brand

commitment to organic and ethical beauty solutions, and her dedication to preserving the environment while delivering products that truly work. Whether you’re a skincare enthusiast or simply curious about alternative beauty philosophies, this is an interview you won’t want to miss.

1.Eha, you’ve successfully established Viking Beauty Secrets in both the European and American markets. Can you share some of the challenges and triumphs you experienced while navigating these diverse consumer landscapes?

Credit: Stanislav Moshkov; Eha Urbsalu Founder of Viking Beauty Secrets It is true that American and European, especially Northern European, markets are very different. Each has its own positive and negative aspects from an indie brand perspective.

For one, Northern Europe is very familiar with natural and certified organic products. It is not viewed as anything special, as it is expected that you have a natural product- that is viewed as normal. In America on the other hand, most people don’t know why natural is better for you…