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All About Curls Color Launches into Target Stores [Interview]

The haicare brand under Zotos Professional, All About Curls has announced its foray into Target's distribution network in stores and online.

Published: Apr 18, 2024 11:15 AM

By Jeanel Alvarado

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All About Curls Color Launches into Target Stores [Interview]

The haicare brand under Zotos Professional, All About Curls has announced its foray into Target’s distribution network in stores and online. This retail collaboration introduces four top-selling SKUs innovatively formulated professional at-home hair color range exclusively designed for the unique needs of curly to coily hair types (3a to 4c), ensuring hydration, definition, and vibrant color for a new dawn in inclusive beauty care.

View this post on Instagram A post shared by SOPHIE ROSE🌹 (@beautyxsophierose) Adding an extra layer of excitement to this introduction, celebrity hairstylist and textured hair expert Sophie Rose Gutterman is taking the forefront to address any inquiries about the new hair color range and to discuss her pivotal role in the collaboration between All About Curls and Target.

View this post on Instagram A post shared by SOPHIE ROSE🌹 (@beautyxsophierose) Having shaped the brand’s digital campaign alongside Target, Gutterman’s contribution, complemented by captivating imagery from curly hair influencer Kailani Raye, promises to resonate with curly-haired individuals seeking representation and inspiration.

View this post on Instagram A post shared by SOPHIE ROSE🌹 (@beautyxsophierose) “Each curl is unique, and ALL ABOUT CURLS® has embraced this diversity by developing products tailored to style and care for all curly hair types.

As a textured hair specialist, I’ve had the opportunity to experiment with this formula on curl patterns from 4c coils to 2a waves, and I am impressed with the results it delivers across all curl types. It not only respects the unique characteristics…

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All About Curls Color Launches into Target Stores [Interview]

The haicare brand under Zotos Professional, All About Curls has announced its foray into Target's distribution network in stores and online.

Unlock the rest of this story

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