Canada Goose Opens Selfridges Pop-up in London

The Arctic Lab is designed to mimic the architecture of PBI’s Arctic research centers and showcases Canada Goose’s signature ‘PBI Blue’ jacket.

It aims to amplify PBI’s crucial work through immersive video content that includes tracking polar bears in the wild, a live Polar Bear Cam, and visual overviews of the organization’s ongoing research.

Beyond the immersive educational elements, Canada Goose will feature exclusive products from its PBI Collection, including the PBI Chilliwack Bomber and PBI Expedition Parka. These items are tailored to be both Arctic and urban-ready, emphasizing the brand’s commitment to performance and innovation.

Customers will also have the chance to personalize their purchases with elements such as the PBI logo, or the coordinates of either PBI’s base in Churchill, known as the ‘Polar Bear Capital of the World,’ or Canada Goose’s London store on Regent Street…