Charlotte Tilbury’s Iconic Products Launch at Bluemercury

Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to deepen its reach in one of its largest markets. Available online and in 35 Bluemercury stores nationwide since March 12, 2025, the partnership introduces Charlotte Tilbury’s cult-favorite products—including the Magic Cream, Airbrush Flawless Finish, and its debut Fragrance Collection of Emotions—to Bluemercury’s curated luxury assortment.

Iconic Products and In-Store Experiences

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A post shared by Bluemercury (@bluemercury)

The collaboration brings Charlotte Tilbury’s bestselling “SKINSCREENS” and viral beauty icons to Bluemercury’s clientele, such as:

Hollywood Flawless Filter: A luminescent complexion booster sold every 13 seconds globally.
Pillow Talk Lip Cheat: A lip liner with one unit sold every 3 seconds.
Fragrance Collection of Emotions: A new line of perfumes launched in 2024, marking the brand’s return to fragrances.

Customers can…

also access in-store services like personalized skincare consultations and “Tilbury Transformations”, aligning with Bluemercury’s emphasis on experiential luxury.

Maly Bernstein, Chief Executive Officer, Bluemercury has this to say about the partnership: “Synonymous with glamour and innovation, Charlotte Tilbury beautifully complements Bluemercury’s thoughtfully curated assortment.

Charlotte is the embodiment of confidence and creativity, and we are very excited to have that energy shine through her iconic brand in our stores and online.

We know our clients will fall in love with the products — if they haven’t already — and we can’t wait to share this incredible new partnership with them.” Retail Partnership Synergy View this post on Instagram A post shared by Charlotte Tilbury, MBE (@charlottetilbury) Charlotte Tilbury’s U.S. Growth: The U.S…

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Charlotte Tilbury’s Iconic Products Launch at Bluemercury

Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to

Iconic Products and In-Store Experiences

Unlock the rest of this story

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