Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

Recurly, a leader in subscription management, and Nuuly, URBN’s clothing rental service, announced an expanded partnership to integrate a revamped Thrift Shop into Nuuly’s subscription model. The feature allows subscribers to purchase pre-loved clothing alongside rentals, reinforcing Nuuly’s sustainability goals while leveraging Recurly’s billing platform to streamline operations and retain customers.

Key Features of the Partnership

• Thrift Shop Integration: Subscribers can now buy up to five final-sale items monthly, shipped free with their next rental. Unlike Nuuly’s discontinued peer-to-peer resale app, the new Thrift Shop curates inventory directly from Nuuly’s stock, ensuring quality and reducing waste.
• Partial Order Management: Recurly’s platform supports dynamic billing for mixed rental/purchase orders, enabling seamless customer experiences.
• Sustainability Focus: The initiative aligns with URBN’s broader eco-friendly strategy, diverting garments from landfills by reselling used items after rental cycles.

Retention and Growth

The partnership builds on a collaboration dating to 2019, which has driven 50% YoY…