AWAKE Chocolate, the maker of delicious, functional, caffeinated chocolate bites and bars, announced the completion of an impressive $8 million CAD investment round. The funding was led by a $5 million CAD commitment from Btomorrow Ventures (BTV), the investment arm of British American Tobacco (BAT), and an additional $3 million CAD from BDC Capital. This new round brings AWAKE’s total investment to $15.5 million CAD, highlighting investor confidence in the brand’s continuous growth and innovative product lineup.
The caffeinated chocolate bites and bars from AWAKE are crafted with Fairtrade chocolate, offering a tasty boost without the need for coffee or energy drinks. Since launching in 2012, AWAKE has grown more than 10x, now approaching CAD 30 million in sales for this year.
Where to Find AWAKE
AWAKE Chocolate products are now available in more than 3,000 retail locations in Canada, including Shoppers Drug Mart, Loblaws, Bulk Barn, Shell, and Costco…
Canada. In the United States, AWAKE chocolates can be found at over 15,000 food service and vending locations, with retail distribution in The Fresh Market, Meijer, and Big Y. Use the AWAKE Store Locator to find locations near you.
Strategic Growth and Product Innovation “We are thrilled to close this latest funding round with the continued support of Btomorrow Ventures and a new partnership with BDC,” said Adam Deremo, CEO and Founder of AWAKE Chocolate.
“This investment is a testament to the incredible growth we’ve achieved and the strong demand for our functional and delicious chocolates.
With this infusion, we’re focused on further scaling our operations, innovating our product line, and reaching even more consumers across North America.” The new capital will be deployed to: Enhance supply chain efficiency through expanded co-manufacturing and new supplier relationships Deepen research and development for product innovation Expand the internal team to support ambitious growth goals Boost brand awareness through influencer partnerships, ambassador programs, sampling initiatives, and participation in industry events Investors Confirm Confidence in Functional Snacking “Our…
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