Lilly Pulitzer Launches Vintage Vault With Iconic 1970s Print Revival

The Return of Vintage Prints: A Heritage Unlocked With the debut of the Vintage Vault, Lilly Pulitzer unites its original print archive from 1962–1985 (recently reacquired from a private collector) with its expansive post-1994 design library.

This merging of creative DNA brings back prints that were once only documented in museum collections, now reimagined for today’s vibrant styles. Generations of fashion and pop culture fans have celebrated these patterns, making their return a momentous event within both the industry and the brand’s enthusiast community.

“With the opening of the Vintage Vault, we’re reconnecting with some of the most iconic prints in our brand’s history,” says Michelle Kelly, CEO of Lilly Pulitzer.

“We’re proud to honor our roots while inviting a new generation to fall in love with the timeless joy of our brand.” First Drop: Lilly’s Zoo (1974) Leads the Comeback August 21st marks the much-anticipated opening and the phenomenal first print drop: Lilly’s Zoo…