BeautyNews

Value Consciousness Rises as 83% of Beauty Shoppers Prioritize Price Over Splurges

New data reveals what beauty shoppers really want from stores.

Value Consciousness Rises as 83% of Beauty Shoppers Prioritize Price Over Splurges
BeautyNews

Value Consciousness Rises as 83% of Beauty Shoppers Prioritize Price Over Splurges

New data reveals what beauty shoppers really want from stores. The beauty retail landscape is experiencing a significant transformation, and according to new research from ChangeUp, retailers may not be delivering what customers genuinely desire. A survey of over 1,600 U.S. beauty shoppers reveals a substantial disconnect between industry priorities and consumer needs, with 92% of shoppers reporting they crave more clarity and control from their beauty retail experiences.

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