Frankies Bikinis Expands Fast with PLM Innovation

The fashion industry moves at lightning speed, and for brands looking to stay ahead, the right technology can make all the difference. Frankies Bikinis, the Los Angeles-based swim and lifestyle brand that started in Malibu in 2012, has proven this point remarkably well. Since implementing Centric PLM™ in 2020, the brand has not only accelerated product launches but has also achieved something that many fashion companies struggle with: near-zero production errors, according to Frankies Bikinis.

From Excel to Excellence

The transformation story begins with a familiar scenario for many growing brands. Andy, Director of Design and Development, shared, “When I started, it was one person building tech packs in Excel,” said Andy. This manual approach worked in the early days, but as the business scaled and product complexity grew, visibility and accuracy became critical challenges that spreadsheets simply couldn’t handle.

The shift to Centric PLM marked a turning point for…