Helena Helmersson

Early Life and Education Helena Helmersson was born in October 1973 in Skellefteå, a small city in northern Sweden. Growing up with her parents and two sisters, she developed a keen ambition and a focus on international business from a young age.

Helena graduated with a Master’s Degree in International Business Administration from the Umeå School of Business and Economics in 1997. These strong academic foundations equipped her for a leadership trajectory in one of Scandinavia’s largest and most visible brands.

Career Path and Professional Growth Helmersson began her career at H&M Group immediately after graduation, joining the buying office as a business controller.

Her career quickly accelerated; within just a few years, she held operational roles across the world—including stints as production manager in Dhaka, Bangladesh (from 2007), where she supervised human resources and factory operations, and later department manager for underwear in Hong Kong…