Ashley Graham, supermodel, new mom, and champion for body inclusivity, has joined forces with Breescape, an innovator in cooling bedding, to spotlight a very real and often overlooked issue: hot, restless nights that disrupt sleep for millions worldwide. The new partnership, unveiled in September 2025, comes as demand for functional, comfort-driven sleep solutions hits new highs, with recent industry data revealing that over 40% of Americans struggle with overheating at night.
Why Cooling Comfort Is More Than a Summer Trend
Breescape, the sister brand of textile leader Bedsure, was created with a mission to deliver year-round relief for “hot sleepers”—a category encompassing everyone from parents and athletes to those simply coping with hormonal or environmental temperature shifts. Studies show overheating is a leading cause of sleep disruption, affecting both physical recovery and daytime performance.
According to Breescape Chief Marketing Officer Eric Lin, “Restless nights caused by overheating aren’t just a…
summer issue—they affect millions of sleepers year-round. By partnering with Ashley [Graham], we’re able to show how Breescape fits seamlessly into real lifestyles, proving that cooling comfort isn’t a luxury or a seasonal fix—it’s an essential foundation for feeling your best every day”.
Real Testing, Real Results: Breescape’s BlendTek™ Technology What makes the Breescape difference? The answer lies in its patented BlendTek™ fabric, which is engineered after more than 1,800 hours of fiber testing.
Unlike standard moisture-wicking sheets, BlendTek™ actively promotes airflow, removes heat and humidity from the sleep surface, and ensures a consistently cool feeling that lasts until morning—eliminating pillow flipping and sweaty wake-ups for good.
Ashley Graham, having tested the bedding herself, was quick to advocate for it: “Early call times and long set days demand real recovery, and that starts with the right bedding. Breescape’s cooling technology delivers smooth, cozy comfort that actually stays cool until morning—no more flipping pillows or waking up drenched…
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