Ashley Graham Joins Breescape to Champion $3 Billion Cooling Bedding Market

Why Cooling Comfort Is More Than a Summer Trend Breescape, the sister brand of textile leader Bedsure, was created with a mission to deliver year-round relief for “hot sleepers”—a category encompassing everyone from parents and athletes to those simply coping with hormonal or environmental temperature shifts.

Studies show overheating is a leading cause of sleep disruption, affecting both physical recovery and daytime performance. According to Breescape Chief Marketing Officer Eric Lin, “Restless nights caused by overheating aren’t just a summer issue—they affect millions of sleepers year-round.

By partnering with Ashley [Graham], we’re able to show how Breescape fits seamlessly into real lifestyles, proving that cooling comfort isn’t a luxury or a seasonal fix—it’s an essential foundation for feeling your best every day”. Real Testing, Real Results: Breescape’s BlendTek™ Technology What makes the Breescape difference?

The answer lies in its patented BlendTek™ fabric, which is engineered after more than 1,800 hours of fiber testing. Unlike standard moisture-wicking sheets, BlendTek™ actively promotes airflow, removes heat and humidity from the sleep surface, and ensures a…