FASSKER is a leading South Korean metaverse fashion platform, developed by F&S Holdings, focused on 3D, AR, and VR experiences for the next evolution of digital shopping, fashion shows, and virtual social interaction. At its heart, FASSKER’s mission is to connect real-world and digital fashion seamlessly, offering immersive VR stores, interactive AR lookbooks, avatar styling, and community-led phygital events.
How Does It Work?
Metaverse Fashion Mall: Users enter photorealistic 3D environments to browse, try on, and buy digital and physical fashion for their avatars or themselves. AR Lookbook & 3D Showrooms: The platform enables fully immersive AR/VR showrooms for brands—letting customers interact with products like never before, try items virtually, and access animated, shoppable lookbooks from any device. Live Events & Social Layer: Virtual fashion shows and metaverse pop-ups connect brands, creators, and fans, turning shopping and exploration into sharable community experiences. Creator Tools: Fashion houses and indie labels can…
upload digital designs, host meta-runways, and even sell limited edition NFTs, driving new monetization and content collaboration in Web3. FASSKER’s platform bridges the gap between digital excitement and physical retail, creating real-time, immersive experiences that let customers ‘wear’ fashion in any space.
Origin Story & Founders F&S Holdings was founded in 2018 with the goal of incubating Korea’s most creative style tech for a digital future.
By 2020, they launched the first beta of FASSKER, combining Choi Hyun-seok’s vision of social shopping with a power team of AR/VR engineers, fashion consultants, and former Samsung and Naver talent.
Early recognition came at MWC 2022 (Spain), where FASSKER revealed its VR Store and live 3D animated AR lookbook, drawing major global interest. International partnerships and showcases—from Decentraland’s Metaverse Fashion Week to flagship AR pop-ups in Seoul—cemented their place as a digital fashion innovator…
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