Knot, a bold new entrant in India’s fast-evolving commerce landscape, has raised $3 million in pre-Series A funding led by Kae Capital in July 2025—backed by Sparrow Capital, Boundless Ventures LLP, and several prominent founders from brands like Snitch, The Souled Store, and Bonkers Corner.
A 60-Minute, Doorstep Fashion Revolution
Founded in 2025 by Archit Nanda and Rachit Bansal (both IIT Bombay alumni), Knot promises to do for apparel what Zomato and Blinkit have done for food and groceries.
Knot’s platform offers 60-minute delivery on thousands of SKUs, fueled by a marketplace of over 70 leading brands—including Snitch, Bonkers Corner, The Souled Store, The Bear House, and Off Duty.
The company’s signature Try ‘n Buy model allows customers to try their order at the doorstep before committing—offering convenience and flexibility previously unheard of in online fashion. Any items that don’t fit or please can be returned instantly, solving a major…
pain point for hesitant online shoppers and reducing dreaded returns. From Pivot to Powerhouse: The Quick-Commerce Backstory Knot’s founders previously built the social app Slick, which drew over two million users but struggled to monetize.
When they noticed Gen Z’s preference for instant, personalized, and engaging shopping, they pivoted—retaining key investors like WEH Ventures and All In Capital for the ride. “Quick commerce changed food, groceries, and essentials. We believe fashion is the next frontier,” Nanda reflected in the funding announcement.
Investor Interest and Early Traction Online fashion shopping hasn’t kept up with the changing consumers’ needs. Gen Z consumers are becoming a big driver for online sales, and they prefer speed, curation, and trust. Fashion commerce needs to be reimagined for this consume,r and this is what Knot is solving.
We are thrilled to partner with the team as they build what can become the definitive fashion marketplace for India’s next generation of shoppers. Since launch, Knot has processed thousands of monthly orders and plans to expand beyond Mumbai to Delhi, Bengaluru, and Pune. The young population’s appetite for rapid shopping and…
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