BeautyNews

Sephora Elevates Korean Skincare With Exclusive K-Beauty Pop-Up

Amorepacific, a global leader in Korean beauty, joined forces with Sephora US for a landmark event in New York City—the Seoul in the City K-beauty pop-up, held on October 24–25, 2025, at 45 West 25th Street.

Sephora Elevates Korean Skincare With Exclusive K-Beauty Pop-Up
BeautyNews

Sephora Elevates Korean Skincare With Exclusive K-Beauty Pop-Up

Credit: Sephora

Amorepacific, a global leader in Korean beauty, joined forces with Sephora US for a landmark event in New York City—the Seoul in the City K-beauty pop-up, held on October 24–25, 2025, at 45 West 25th Street. This immersive experience showcased Amorepacific’s top skincare brands, including LANEIGE, Innisfree, Aestura, and Hanyul, all under one roof. The collaboration marked the first multi-brand Amorepacific pop-up in North America, merging retail innovation, culture, and interactivity for dedicated beauty enthusiasts.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →