Canada Goose and designer Feng Chen Wang, with artist Xu Zhen, debuted their first major “phygital” capsule and virtual showroom for the Canada Goose x Feng Chen Wang x Xu Zhen collection in Fall 2022, with global AR and digital try-on updates continuing for subsequent launches through 2025.
Customers can visit the digital showroom and see real and virtual designs created by the designer. They can try on jackets and other clothing items with high-quality and realistic displays through phygital exploration.
The collaboration, officially named Canada Goose x Feng Chen Wang, was developed to fuse Canada Goose’s performance luxury DNA with Feng’s boundary-pushing aesthetic and a strong dose of digital inclusion.
This special-edition collection includes the multifunctional Sense Blazer, which converts between vest and blazer, and the Roebuck Parka, which adapts for temperature and activity, as well as the first-ever collaborative Journey Boots. All…
are available for true-to-life AR try-on through the immersive digital showroom. The collection features modular outerwear pieces, each engineered to allow customizable styling, layer transformations, and reversible elements.
Among highlights are the deconstructable Sense Blazer, the innovative Roebuck Parka, and collaborative footwear—each available for realistic virtual try-on via the immersive showroom.
AR Try-On Powered by Kivisense’s AI-driven AR platform, the virtual showroom lets users activate their camera, scan their body or feet, and see a true-to-life rendering of jackets, boots, and accessories layered over their real-time image.
With drag-and-rotate gestures and weather mode filters (rain, snow, fog), shoppers can check fit, color, and styling in high definition, replicating the in-store fitting-room feel. Kivisense explains that its advanced graphics and lifelike clothing visuals allow shoppers to see how fabrics would appear in reality, creating a more immersive and engaging virtual try-on experience that ultimately strengthens brand recognition and drives sales…
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