Loewe Perfumes has opened its first standalone store in Seoul, a two-floor flagship in Seongsu-dong that brings the house’s full fragrance and home scent universe into one design-led, gallery-like space.
The Seongsu-dong address is the first dedicated Loewe Perfumes store in South Korea and the brand’s first location in Seoul, signaling a deeper push into a market where prestige fragrance, lifestyle, and home scents continue to grow. Set in a neighborhood known for design and culture, the store gives the perfume line its own stage separate from ready-to-wear and leather goods.
Across two floors, the boutique houses the Crafted Collection, Botanical Rainbow, and Un Paseo por Madrid fragrance families, alongside Home Scents and Bath lines, so visitors can experience the complete range in one place. That full assortment positions the space as both a discovery point for new customers and a destination for existing collectors.
Design, art, and layout
The…
store’s concept blends the atmosphere of a botanist’s archive with a distinctly Spanish sensibility, layered with local Korean design references.
Art and craft pieces from Loewe’s international collection appear throughout, including a knitted pendant by Kwan go Lee, a traditional moonjar vase by Mun Myung, and a watercolor by William McKeown, creating quiet, contemplative moments within the retail environment.
The façade and interior are wrapped in ceramic tiles in teal blue, emerald, lime green, and turquoise, giving the store a vivid, textured skin.
Inside, concrete surfaces meet green marble counters and a sweeping curved staircase, while a dedicated Bath ritual area lets visitors experience textures, scents, and routines in a more immersive way…
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