Lululemon has hit a major retail milestone in Europe, the Middle East, and Africa (EMEA), opening its 100th store in the region and its first ever location in Poland, in Warsaw, on March 13, 2026. What began with a single store in London’s Covent Garden in 2014 has grown into a footprint now spanning 20 markets across EMEA, powered by a mix of company operated and franchise stores.
100th EMEA Store and First in Poland
The new Warsaw store marks Lululemon’s debut in Poland and is being opened through a franchise partnership with Arion Retail Group, reflecting the brand’s flexible growth model in international markets. As the 100th store in EMEA, the opening represents a symbolic step in Lululemon’s long term plan to scale outside North America while maintaining tight control over brand experience.
Across EMEA, Lululemon now operates a blend of company run and franchise locations, allowing it to…
balance on the ground local expertise with its global brand standards in product, community, and guest experience. From Covent Garden to 20 EMEA markets Since opening its first EMEA store in London’s Covent Garden in 2014, Lululemon has steadily expanded into key cities and lifestyle hubs across the region.
Today, the brand’s physical footprint spans 19 to 20 markets in EMEA, including major presences in the United Kingdom, Germany, the Middle East, and beyond.
Earlier this year, Lululemon also opened a new company operated store on High Street Kensington in London, its 13th location in the city, underscoring the continued importance of London as a strategic market.
2026 Expansion Push and New Markets The Warsaw milestone comes as Lululemon executes an aggressive 2026 international expansion plan, adding six new markets in a single year through its franchise model…
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