Wacoal Is Using Its $33 Million Glamorise Acquisition to Reduce Department Store Reliance

Wacoal International Corporation (WIC), the US parent of Wacoal America, has announced the acquisition of all issued and outstanding shares of Glamorise Foundations, Inc., a New York based women’s innerwear brand with 105 years of size inclusive innovation and a primarily e commerce driven business model. The deal, valued at approximately $33 million (5.3 billion yen), will be funded entirely in cash through Wacoal Direct Corp., a subsidiary of WIC, and is expected to close imminently.

A 105 Year Old DTC Powerhouse Joins a Japanese Intimates Giant

Glamorise is a 100% full figure focused brand, designing and selling women’s innerwear primarily in larger band and cup sizes through proprietary e commerce operations, third party marketplaces, and digital advertising channels, a commercial model that stands apart from Wacoal‘s historically brick and mortar, department store led approach in the US. Since entering the US market in 1985, Wacoal has built its reputation…