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Juliette Has a Gun Opens Its First Permanent Counter in South Korea at the World’s Largest Department Store

Juliette Has a Gun has opened its first permanent mono brand counter in South Korea, located at Shinsegae Centum City in Busan, the world’s largest department

Published: Apr 10, 2026 3:06 AM Updated: Jun 8, 2026 1:27 AM

By RETAILBOSS Team

BeautyNews

Juliette Has a Gun Opens Its First Permanent Counter in South Korea at the World’s Largest Department Store

Credit: Juliette Has a Gun

Juliette Has a Gun has opened its first permanent mono brand counter in South Korea, located at Shinsegae Centum City in Busan, the world’s largest department store. The milestone marks a significant step in the French niche fragrance brand’s expansion across Asia, bringing its full brand universe to one of the most prestigious and high footfall luxury retail destinations in the region.

A Brand Built on Contradiction and Character Founded in 2006 by Romano Ricci, great grandson of Nina Ricci, Juliette Has a Gun was born from a desire to create a fragrance house that defied the conventions of traditional perfumery.

The name itself is a provocation, referencing Shakespeare’s Juliet reimagined as a modern, fearless woman wielding her scent as her weapon of choice.

The brand has since built a devoted global following around a portfolio of distinctive, accessible luxury fragrances, with Not a Perfume among the most recognizable and celebrated in the niche fragrance world.

The Busan Opening The new counter at Shinsegae Centum City showcases Juliette Has a Gun’s latest visual merchandising design, bringing the brand’s universe to life in what the brand describes as a bold and immersive way…

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Juliette Has a Gun Opens Its First Permanent Counter in South Korea at the World’s Largest Department Store

Juliette Has a Gun has opened its first permanent mono brand counter in South Korea, located at Shinsegae Centum City in Busan, the world’s largest department

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