Lacoste Strengthens Its Colombian Footprint with a New Bogotá Store at Parque Arauco Colina

Lacoste is deepening its commitment to Latin America, opening a new store at Parque Arauco Colina shopping center in Bogotá, Colombia, the latest milestone in the French brand’s rapidly accelerating regional expansion strategy.

Colombia as a Strategic Growth Market

The Bogotá opening is part of a deliberate and fast moving push by Lacoste to build a stronger retail footprint across Colombia, a market the brand has identified as strategic for its Latin American growth ambitions in the coming years. The new store is executed in partnership with BMG (Brand Management Group), Lacoste‘s strategic retail partner in the region, and follows a sequence of high profile openings across Colombia that began accelerating in late 2025. In December 2025 alone, Lacoste and BMG launched Colombia‘s first ever Lacoste concept store in Medellín‘s Provenza neighborhood, the third concept store globally after Le Marais in Paris and Saint Tropez, followed days later by a…