LVMH’s VivaTech DreamGallery Puts Bluefish’s AI for Brand Visibility

Bluefish and AI visibility on LLMs Bluefish, a New York based startup, won LVMH’s Most Promising Award for a platform that analyzes brand image and product positioning across AI systems like ChatGPT, Gemini, Perplexity and other LLMs.

As Franck Le Moal has explained elsewhere, this marks a shift from traditional SEO to “generative engine optimization” (GEO), where brands now need to understand how AI tools describe them and their products when customers ask questions.

By honoring Bluefish on the VivaTech stage, LVMH is signaling that AI search and assistants are becoming a key battleground for luxury awareness, discovery and preference.

TAG Heuer on AI for sales and inventory Within the LVMH DreamGallery, TAG Heuer hosted a talk on how it leverages AI to anticipate sales patterns and optimize inventory management…