Between Body Sprays and Fine Fragrance Sol de Janeiro’s Cheiroso 10 and 7 Introduce a New Prestige Body Mist For Men

A new vision for men’s body fragrance Cheiroso Cologne Mist marks Sol de Janeiro’s first collection created for men, extending one of prestige beauty’s fastest-growing fragrance families into the male grooming space.

The mist is designed to sit between traditional body sprays and fine fragrance: it combines elevated scent quality with technology that helps keep odor in check, offering an all-over body cologne format that feels premium but still easy and everyday.

Launching at the height of summer, the brand positions Cheiroso as an answer to consumer demand for lighter, more versatile fragrance formats that can be worn through the day and re-applied without the formality of a classic eau de parfum.

Pelada, futebol and the Play It Your Way campaign The franchise debut is built around pelada, Brazil’s beloved pickup soccer culture, found on beaches, streets and local parks and defined more by participation than competition…