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Jaeger LeCoultre Opens a Serene New Boutique at ICONSIAM Bangkok

This immersive space highlights the Maison's Manufacture status and key lines, offering a unique journey into horological artistry.

Published: Jul 20, 2026 2:51 PM

By Shipra Bohara

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Jaeger LeCoultre Opens a Serene New Boutique at ICONSIAM Bangkok

Jaeger LeCoultre is strengthening its footprint in Asia with a serene new boutique at ICONSIAM in Bangkok’s Klongsan district, translating the calm of its Le Sentier home into an organic, contemporary space in one of the city’s premier luxury malls.

A new home on the Chao Phraya The new Jaeger LeCoultre boutique sits on the M Floor, Unit M15/2 of ICONSIAM, at 299 Charoennakorn Road, Klongsan, Bangkok 10600, overlooking the Chao Phraya River.

Opened to the public in June 2026, it joins the Maison’s existing presence at Siam Paragon and the airport, underlining Bangkok’s importance as a regional hub for high end watch clients.

ICONSIAM is described by Richemont as a destination that blends culture, craftsmanship and world class retail, an environment that mirrors Jaeger LeCoultre’s own blend of horological artistry and discreet luxury.

Design: Le Sentier translated for Bangkok Behind a sleek glass façade, the boutique’s interior uses a harmonious mix of organic materials and natural colours to evoke the serenity and beauty of Le Sentier and the wider Vallée de Joux, where Jaeger LeCoultre’s Manufacture has been based since 1833…

Jaeger LeCoultre Opens a Serene New Boutique at ICONSIAM Bangkok

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Jaeger LeCoultre Opens a Serene New Boutique at ICONSIAM Bangkok

This immersive space highlights the Maison's Manufacture status and key lines, offering a unique journey into horological artistry.

Unlock the rest of this story

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