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lululemon Debuts its New Global Store Concept at Highpoint Melbourne With a Cream Tiled Façade Hero Pantswall and Playbook 2.0

Highpoint Shopping Centre will host the launch of lululemon's new boutique, showcasing a textured cream tile façade and a soft, neutral palette.

Published: Jul 26, 2026 3:42 PM

By Jeanel Alvarado

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lululemon Debuts its New Global Store Concept at Highpoint Melbourne With a Cream Tiled Façade Hero Pantswall and Playbook 2.0

lululemon has introduced its new global store concept to Melbourne, unveiling a full renovation of its long standing boutique at Highpoint Shopping Centre in Maribyrnong in July 2026, with an elevated design built around Playbook 2.0 and a more premium guest experience.

Highpoint as a strategic launchpad The refreshed store sits inside Highpoint Shopping Centre, located about 10 kilometres west of Melbourne’s CBD in the suburb of Maribyrnong.

Highpoint is Victoria’s third largest shopping centre and the fifth largest in Australia, with over 500 stores and annual footfall in the tens of millions, making it a natural choice for piloting lululemon’s updated concept in the region.

Positioning the new concept in one of Australia’s biggest super regional malls allows lululemon to test how the design performs with high volume, mixed demographic traffic before scaling further across APAC.

A new façade and store expression Externally, the Highpoint store now features a textured cream tile façade, providing a clean, neutral canvas that foregrounds lululemon’s logo and campaign visuals…

lululemon Debuts its New Global Store Concept at Highpoint Melbourne With a Cream Tiled Façade Hero Pantswall and Playbook 2.0

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lululemon Debuts its New Global Store Concept at Highpoint Melbourne With a Cream Tiled Façade Hero Pantswall and Playbook 2.0

Highpoint Shopping Centre will host the launch of lululemon's new boutique, showcasing a textured cream tile façade and a soft, neutral palette.

Unlock the rest of this story

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