NikeSKIMS Launches Shop-In-Shop To Expand Performance Activewear into Physical Stores

in person. Customers can see the collections together, understand how different pieces are intended to layer and compare the materials, colours and fits across the range. The project also highlights the role of technical production in retail design.

A compelling in store concept begins with creative direction, but it needs precise technical planning to become a physical reality. Fixtures, lighting, materials, signage, display systems and customer pathways all need to work together in a way that reflects the brand while remaining practical for staff and shoppers.

Acierta Retail specialises in this process, connecting creative development with production, logistics and installation. For a NikeSKIMS shop-in-shop, that means translating the visual identity of the brand into a space that can be installed efficiently while meeting the demands of a live retail environment.

The outcome is a store experience that feels cohesive. Product is presented within a defined visual world, allowing customers to recognise the NikeSKIMS offer immediately. Rather than appearing as a small selection within a broader sportswear assortment, the dedicated space gives the collection a stronger sense of…