VEJA Opens a New Store at Cape Town’s V&A Waterfront

The new VEJA location sits at 19 Dock Road in the Victoria & Alfred Waterfront, one of Cape Town’s best known harbour districts. The destination brings together retail, food, hospitality, art, design and public waterfront spaces, making it a significant location for the brand’s next retail opening.

For VEJA, the store brings its sneaker collection into a space shaped by the creative energy of Cape Town. The company said the design was developed around the existing site, preserving the building’s original character rather than replacing it with a highly standardised retail concept.

That approach reflects the brand’s wider identity. Founded in 2005, VEJA has built its business around making sneakers with materials including organic cotton, Amazonian rubber and recycled components.

The company has consistently positioned material sourcing, production transparency and long-term partnerships as central to its operations. The Cape Town store gives local shoppers a place to see the full VEJA product offer in person…