Fabletics Builds a 45 Store Pipeline After Reaching $1 Billion in Revenue

The strategy will triple Fabletics’ international retail footprint in 2026 and take the brand into new markets across Asia, South America and the Middle East. Planned expansion markets include India, the United Arab Emirates, Colombia, Peru and countries across Central America.

From Digital Native to Global Retailer Founded in 2013, Fabletics built its business as a digitally native activewear company, using its VIP membership model, personalised recommendations and proprietary Fashion OS technology to connect with customers online.

The company now has more than 135 physical stores globally, alongside e-commerce operations in the United States, Canada and Europe.

Its retail expansion reflects the growing importance of physical stores in its business model, particularly as customers look to try performance apparel, assess fit and explore collections in person. Fabletics said its U.S. retail model has delivered three consecutive years of double-digit same-store sales growth…