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Top 10 Most-Mentioned Haircare Brands by Influencers
Haircare brands ranked by influencer visibility, earned media value and social presence.
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Top 10 Most-Mentioned Haircare Brands by Influencers — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Total Score | TikTok EMV Score (Max 70) | Instagram Presence Score (Max 30) | Primary Driver of Success |
|---|---|---|---|---|---|
| 1 | Olaplex | 95 | 70 | 25 | Viral Product Efficacy & Professional Endorsement |
| 2 | Gisou | 95 | 65 | 30 | Founder Led Aesthetic & Audience Loyalty |
| 3 | Cécred | 84 | 55 | 29 | Celebrity Driven Launch & High Profile Rollout |
| 4 | Redken | 82 | 60 | 22 | Professional Authority & TikTok EMV |
| 5 | K18 | 82 | 58 | 24 | Disruptive Technology & Treatment Focus |
| 6 | Amika | 78 | 52 | 26 | Aesthetic Packaging & High Social Reach |
| 7 | Bleach London | 75 | 45 | 30 | Identity Led Storytelling & Renewed Relevance |
| 8 | Ouai | 75 | 50 | 25 | Modern Luxury & Founder Driven Buzz |
| 9 | Isima | 74 | 48 | 26 | Early Stage Volatility & Celebrity Founded Hype |
| 10 | Kérastase | 68 | 40 | 28 | Legacy Brand Resilience & Premium Positioning |
Source and study period: RETAILBOSS report: haircare influencer mentions in 2025; weighted TikTok EMV (maximum 70) and Instagram presence (maximum 30).
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