Nike ACG Turns a 4.5 Kilometre Trail Cleanup Into Product Testing

What began in 2017 with about 2,000 participants has grown into one of the largest trail-running events in the world.

This year’s race included distances from 1K to 168K, bringing runners, athletes, volunteers and outdoor enthusiasts together in Chongli District for a weekend of competition, product testing, youth participation and trail care.

Building an ACG Base Camp For its second year as a Chongli 168 partner, Nike ACG created an on-site experience centred on athletes and trail-running culture.

The brand established two spaces in the valley: an ACG Base Camp, where runners could test products and discuss trail conditions with experienced team members, and a Runner’s Hub for rest and recovery between races. The activation also included Chongli FM168, a pop-up mountain radio station at the Runner’s Hub…