Lancôme Uses The Lash Edit to Bring Its Mascara Wardrobe to Los Angeles

Located at 189 The Grove Drive, near The Park, the activation turns a high-traffic retail setting into an interactive space for testing formulas, finding a mascara match and capturing beauty-focused content.

A Destination for Lash Discovery The Lash Edit is centred on Lancôme’s mascara wardrobe, giving guests a chance to try products in person with help from the brand’s lash experts.

The activation offers personalised consultations designed to guide visitors toward formulas suited to their desired finish, from lift and length to volume and definition. The pop up spotlights key Lancôme products including Lash Idôle, Monsieur Big, Curl Goddess and Hypnôse Drama.

Each mascara addresses a different beauty need, enabling guests to compare brushes, textures and results before making a purchase. Visitors can also test the brand’s latest eye innovations, shop bestselling products on site and explore mini beauty treats…