Maybelline and Garnier Bring Concert Ready Beauty to Puerto Rico for Bad Bunny’s Final Tour Weekend

The brand activations aligned with the final two dates of the global stadium tour, held at Estadio Hiram Bithorn on August 22 and 23.

The concerts brought the tour back to Puerto Rico after dates across Latin America, Australia, Europe and the United Kingdom, giving Maybelline and Garnier a culturally relevant moment to meet beauty consumers in person.

Beauty Meets Puerto Rican Culture For Maybelline New York, the activation drew inspiration from the energy and colour of Old San Juan. The brand created a get ready station where concertgoers could receive makeup touch ups and add sparkle before heading into the show. The setting made beauty part of the wider concert experience.

Rather than simply displaying products, Maybelline created a practical service space for guests who wanted to refresh their makeup, experiment with a bolder look or add a finishing touch before the performance. Concert beauty has become an important opportunity for makeup brands…