Moncler Plans New York Exhibition Ahead of Its Largest Global Flagship

Image: Moncler / Business Wire. Image: Moncler / Business Wire. Image: Moncler / Business Wire. The retrospective will include a dedicated space in Grand Central Terminal’s Vanderbilt Hall.

Large-scale photographs revisit more than two decades of campaigns, shows and collaborations, placing familiar brand imagery in communal city spaces. Highlights include Moncler Grenoble’s 2011 Grand Central performance, its 2012 skating presentation at Central Park and Annie Leibovitz’s 2014 campaign on the Chrysler Building.

More recent work features Alicia Keys, Penn Badgley and the campaign pairing Robert De Niro with Al Pacino. A film released September 3 accompanies the exhibition. Keys narrates the project over unreleased music, extending the retrospective beyond the physical displays.

The forthcoming Fifth Avenue flagship will be close to Grand Central. Moncler also links the store launch to a second collection with Jony Ive’s LoveFrom design collective. The announcement offers no store-size figure or retail performance targets.