Helly Hansen Targets More Than $1.1 Billion in Revenue by 2030

The revenue ambition compares with approximately $675 million on a pro forma basis in 2025, implying roughly 10% compound annual growth. Kontoor also targets a mid-teens operating margin and gross margin in the mid-to-high 50% range by 2030. Distribution is one of three main priorities. The company plans to expand U.S.

wholesale relationships while developing direct-to-consumer sales. That gives the brand two routes to reach more customers rather than relying on a single channel. The second priority extends Helly Hansen’s outdoor offer beyond its winter-sports and sailing associations into year-round premium products.

The third aims to bring its European workwear position more deeply into North America. Kontoor expects the Helly Hansen segment to generate more than $500 million in cumulative cash through 2030. The company reaffirmed its existing group guidance.

The distinction is important: these longer-term brand ambitions describe the scale and profitability management wants to build, not a revision to near-term group results or evidence that the expansion has already delivered.