lululemon Opens Its First APAC Men’s Pop-Up at Shinsegae Gangnam

The opening also reshapes lululemon’s existing presence in the building. Darren O., who works in retail business development at lululemon, said the brand’s fifth-floor store has become a dedicated women’s space, with more room for its product range and guest experience.

The result is a two-location approach that gives each assortment its own setting. A Dedicated Destination for Men Shinsegae says the men’s pop-up carries products for golf, yoga, running and training.

The range positions the store around several activities, presenting a broader view of lululemon’s men’s offering within one dedicated space. Photographs shared by Darren O. show open apparel racks, coordinated mannequin outfits and green fixtures carrying the brand’s Made to feel message.

Tops, trousers, shorts and layering pieces are displayed together, allowing the assortment to be presented as complete outfits as well as individual products. The floor placement is relevant to that presentation…